Imagine standing in front of a mirror at your favorite boutique and having your friends at home vote on your look and make suggestions about another top you should try on. A new dressing room technology called the "Magic Mirror" from New York-based digital technology developer IconNicholson claims to do just that.
Using a cell phone equipped with wireless technology, shoppers point the camera at the mirror and transmit their image to a Web site. Through the Web site, friends can vote on the outfits as well text-message their opinions to shoppers. Shoppers can text-message back using their cell phones.
Those messages then appear on the interactive mirror. Additionally, the mirror displays recommendations of other styles and accessories that shoppers can try on. By touching those options, shoppers can see close-ups of the clothes, where they're located in the store and their prices. Read more ...
IconNicholson, a leading full-service digital agency to Global 1000 companies, ups the ante for retailers trying to reach young shoppers, with its designs for a unique in-store shopping experience known as Social Retailing.